People come to Ummatin to connect with great non-profits. We know that people won’t always agree, but we expect everyone on the site to treat one another and the platform with honesty and respect. We’ve put together these general guidelines to help set the tone for discourse on the site—just in case. Please also read the additional guidelines below for specific types of content that you might contribute to the site.
Relevance: Please make sure your contributions are appropriate to the forum. For example, reviews aren’t the place for rants about political ideologies, non-profit’s employment practices, extraordinary circumstances, or other matters that don’t address the core of the consumer experience.
Inappropriate content: Colorful language and imagery are fine, but there’s no place for threats, harassment, lewdness, hate speech, or other displays of bigotry.
Conflicts of interest: Your contributions to Ummatin should be unbiased and objective. For example, you shouldn’t write reviews of your own non-profit, your friends’ or relatives’ non-profit, your peers or competitors in your segment.
Privacy: Don’t publicize people’s private information. For instance, please don’t post close-up photos or videos of other patrons without their permission, and don’t post other people’s full names unless you’re referring to someone who is commonly referred to by their full name.
Promotional content: Don’t post promotional material unless it’s in connection with a Ummatin advertising product and through a Paid Account. Let’s keep the site useful for users.
Intellectual property: Don’t swipe content from other sites and users. Write your own reviews and share your own photos and videos.
The best reviews are personal, passionate, and reflect your experience. They offer a rich narrative, a wealth of detail, and a helpful tip or two for other users. Here are some additional thoughts for conscientious reviewers:
Personal experience: We want to hear about your firsthand experience, not what you heard from your friend, or what you saw in the news. Tell your own story without resorting to broad generalizations and conclusory allegations.
Accuracy: Make sure your review is factually correct. Feel free to air your opinions, but don’t exaggerate or misrepresent your experience. We don’t take sides when it comes to factual disputes, so we expect you to stand behind your review.
Demanding payment or benefit: Writing a review should be informative and meant to help the broader Ummatin community. You should not threaten to post or offer to remove a negative review as a way to extract payment or benefit from a non-profit.
Review updates: Review updates should reflect a new experience or interaction with the business. Don’t keep posting about the same old story you’ve already told. If you’d like to add new insight to an old experience, you can edit your review within 30 days of posting it.
Photos and videos should be broadly relevant to the non-profit. If you’re a non-profit, show us what you offer and what makes your non-profit valuable. Here are some additional things to keep in mind:
Keep it relevant to everyone: If you are writing a review and adding photos, ensure those photos are absolutely relevant to the review you are writing. If you are posting photos of the non-profit using the paid account, ensure each photo you post is relevant to the work-done by your non-profit.
Keep it clean: We don’t want imagery of violence, drug use, nudity, near nudity, or suggestive acts—even if those images are an accurate representation of the non-profit’s services.
Keep it friendly: Don’t use your photos or videos to attack or disparage others. A picture is worth 1,000 words, so it’s best to pick those words carefully and make your point in a review, direct message, or review response.
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